June 27th, 2011
Posted by admin under Design and Content
The top four factors of an attractive website include the color, pictures, layout, and whiteness or space. An unattractive website can run a visitor off in a fraction of a second and they might have money to spend with the intention of buying a lot of products. An attractive website will ensure a visitor is comfortable and they will come back.
Color means everything on a business website or any website attempting to attract customers. If you want people to stick around then you need to think about the website colors. If you use a bright orange or yellow color that is so bright it hurts the eyes of the visitor to even try to read the words on the pages, they will leave the site and not even try. Many users turned off by a color of web pages will not even stick around to see what the site is all about. It is not common for users to hate the way a site looks by the colors, but remain regular visitors.
Pictures make a world of difference on a website and they are important. Web users are visual and they expect pictures. Visitors of websites selling edge protectors expect to see photos of corrugated cardboard edge protectors. If you don’t have photos of corrugated cardboard edge protectors, then they don’t know what the edge protectors look like. Photos are vital because when you are selling anything from corrugated cardboard edge protectors, edge protectors, and even candles, you must give a visual. People don’t visit the web to read a book. The Internet is for people who are interesting in seeing things and being interactive. An attractive site to a shopper provides a good mix of content and photos so the visual shopper can be happy with what they are going to get. Ensure your photos are not blurry, too dim, and very clear for the visitor to see and they are relevant to the products or services your business offers.
The layout of a site can determine the attractiveness of it. If the site is laid out in a strange way then it can seem confusing and frustrating to a visitor. If a visitor is trying to choose the fragile shipment protection option but the fragile shipment protection option doesn’t work, or they cannot find the fragile shipment protection option on the page, they may just get frustrated and leave instead of make a purchase. There is a standard expectation for web pages you should consider when you design the overall layout. Even though you might want to be creative with your web pages be sure that the pages remain attractive to the visitors.
Because visitors are visual and do not come to the web to read a book, you must include enough white space or space on the pages. Do not provide too much text. If you have informational content the visitor must read that is pages and pages long, provide a downloadable file they can read on their own time. Too much text makes web pages unattractive and visitors will leave.
Attractive sites are those that do not strain a users eyes and are pleasing to view subtly. Don’t run off your visitors because your site is irritatingly ugly.